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Crypto predictions 2025: Key trends to watch

Insights

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January 22, 2025

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XBTO

A woman in a white shirt holding a gold coin

A woman in a white shirt holding a gold coin

Crypto predictions 2025: Key trends to watch | Image by Icons8

Bitcoin’s legitimacy as a global asset has never been stronger, driven by historic milestones like spot ETF approvals and growing institutional participation. These developments have solidified crypto’s position in mainstream finance, proving that digital assets are not just here to stay—they’re reshaping the future of financial markets.

Bitcoin’s legitimacy as a global asset has never been stronger, driven by historic milestones like spot ETF approvals and growing institutional participation. These developments have solidified crypto’s position in mainstream finance, proving that digital assets are not just here to stay – they’re reshaping the future of financial markets.

Investors, institutions, and innovators have an unprecedented opportunity  to redefine strategies, diversify portfolios, and stay ahead of the curve in an increasingly competitive market. Whether it’s the race for Bitcoin to hit $250K, Solana’s ascent as a blue-chip blockchain, or the rise of active portfolio management, these developments promise to reshape the financial landscape for years to come.
Here are 10 predictions that highlight where the industry is heading – and why these trends matter for those looking to thrive in the ever-evolving world of digital finance.

Don't miss out – take the first step and seize these opportunities today.

1. Altcoin ETFs go mainstream.

Building on the massive success of crypto ETFs in 2024, we expect a surge of altcoin ETFs entering the market. Offerings such as Solana, Cardano, and Avalanche ETFs will provide greater access to digital assets, accelerating mainstream adoption and cementing crypto’s integration into traditional investment portfolios.

Why it's relevant: Altcoins will add diversification to portfolios, broadening exposure beyond Bitcoin and Ethereum.

The race is on! 2024 Cryptocurrency ETF Filings Including altcoins
(Solana, Avalanche, and Cardano)

Filling date Issuer ETF name Assets Status
June 2024 VanEck VanEck Solana ETF Solana Pending approval
June 2024 21Shares 21Shares Solana ETF Solana Pending approval
October 2024 Canary Capital Canary Solana ETF Solana Pending approval
October 2024 Grayscale Grayscale Digital Large Cap Fund Bitcoin, Ethereum, Solana, Cardano, Avalanche, XRP Pending approval
November 2024 Bitwise Bitwise Solana ETF Solana Pending approval
December 2024 WisdomTree WisdomTree XRP ETF Ripple Pending approval

Sources: SEC, Coindesk, and Blockworks

2. Solana’s breakout moment

Solana is solidifying its status as a "blue-chip" blockchain, joining Bitcoin and Ethereum as a top-tier asset in the crypto space. Its scalability, efficiency, and thriving ecosystem have positioned it as a key player in the industry. As the broader crypto market rallies, we expect Solana to maintain its upward trajectory.

Why it's relevant: Solana’s growth could catalyze the success of projects within its ecosystem, amplifying opportunities across DeFi and Web3 applications.

Dex volume share % (past 3 months)

Solana vs. Ethereum

Source: Dune

3. Bitcoin’s journey to $250K

If Bitcoin breaks the $100K milestone, it could gain further momentum toward $250K by the end of 2025. Renewed institutional interest, growing mainstream adoption, and the scarcity created by the 2024 halving are key drivers.

Why it's relevant: BTC price surge signals dominance and while adoption is still in its early days, it’s never too late to diversify and position for future growth.

4. Active management takes center stage

In 2025, as the gap between winners and losers in the crypto market widens, active management will become indispensable. Investors will turn to skilled managers to navigate underperforming assets and capitalize on the growing dispersion across the digital asset universe.

Why it's relevant: As markets mature, expert navigation can help investors identify superior returns, while minimizing risks, ensuring strategic portfolio growth.

Cross-sectional dispersion of returns across coins and BTC price

Crypto active management

The graph shows that dispersion in crypto performance can occur independently of BTC’s market direction, driven by idiosyncratic asset movements. This highlights the importance of active management to navigate diverse market dynamics, identify outperformers, and optimize strategies, rather than relying solely on broader market trends for portfolio success. Note: The Cross-Sectional Dispersion is calculated as the standard deviation of monthly returns across 150+ coins.

5. U.S. takes a pro-crypto turn but will be slower than expected

With Trump's inauguration, we expect a more accommodative fiscal environment for crypto in the U.S., marked by clearer regulatory pathways and easier market participation. However, progress is likely to take time and it will be slower than anticipated.

Why it's relevant: As U.S. regulations gradually become clearer, investors might focus on positioning for long-term growth.

6. Bitcoin reserves become institutional norm

In 2025, Bitcoin is set to become a standard component of corporate strategies, driven by new FASB rules that allow companies to report crypto holdings at fair value. This regulatory clarity will encourage institutions to adopt Bitcoin as a strategic reserve asset, recognizing its role as a hedge against inflation, a store of value, and a tool for financial diversification.

Why it's relevant: BTC reserves reflect a growing trend in strategic financial planning. Investors could consider aligning their portfolios with this shift, adding BTC as a key diversification asset and a hedge against inflation.

7. Corporates join the Bitcoin movement

As Bitcoin continues to establish itself as a reliable store of value, a growing number of corporations are expected to incorporate it into their treasury strategies. Beyond serving as a strategic reserve asset, Bitcoin offers opportunities for enhanced liquidity, risk management, and diversification. In 2025, we anticipate an acceleration in corporate adoption, with businesses leveraging Bitcoin not only to hedge against macroeconomic risks but also to optimize their treasury operations, further solidifying its role in modern corporate finance.

Why it's relevant: Corporate adoption of Bitcoin underscores its growing acceptance; consider aligning your portfolio with this trend to capitalize on increasing institutional confidence.

Top 10 Largest Corporate Holders of Bitcoin

Company Total Bitcoin Estimated value (USD)
Microstrategy 450,000 $46.7 billion
Marathon Digital 40,435 $4.2 billion
Riot Platforms 16,728 $1.7 billion
CleanSpark 10,097 $1.04 billion
Hut 8 Mining 10,096 $1.04 billion
Tesla 9,720 $1 billion
Coinbase Global 9,000 $934 million
Block 8,211 $852 million
Galaxy Digital 8,100 $841 million
Bitcoin Group SE 3,830 $398 million

Source: BitcoinTreasury by Bitbo

8. AI and blockchain integration

Artificial Intelligence will merge with blockchain, introducing adaptive smart contracts that react to real-time data and enhance the efficiency of decentralized systems. This integration will streamline DeFi ecosystems, improve scalability, and bolster security, making decentralized platforms smarter, faster, and more robust for a growing user base.

Why it's relevant: AI-powered smart contracts open new avenues for blockchain applications, offering investors opportunities in projects focusing on innovation and scalability.

Top AI & Big Data tokens market capitalization
(Market cap & volume 1y)

AI crypto

Source: Coinmarketcap https://coinmarketcap.com/view/ai-big-data/

9. Meme coins follow NFTs in losing momentum

While 2024 saw the rise of many meme coins, their questionable utility signals a trajectory similar to that of NFTs. Much like the once-booming NFT market, which is losing steam as focus shifts to utility-driven blockchain applications, meme coins are likely to struggle with sustainability in 2025. As the market matures, projects with real-world use cases will take center stage, leaving hype-driven assets behind.

Why it's relevant: As speculative assets lose steam, investors could benefit from focusing on projects with strong utility and real-world applications.

10. Industry consolidation and infrastructure growth

In 2025, consolidation will streamline the crypto industry, as stronger players absorb weaker ones to meet growing institutional demands. This shift will drive improvements in custodial services, risk management, and infrastructure, addressing concerns about reliability and paving the way for broader adoption.

Why it's relevant: Industry consolidation is creating stronger, more resilient players—focus on established projects and providers to benefit from this evolving landscape.

The crypto industry is poised for a transformative year in 2025, with significant advancements and shifts across various sectors. From the rise of altcoin ETFs to the integration of AI with blockchain, these trends highlight the dynamic potential of digital assets. Staying informed and adaptable will be key for investors as they navigate this rapidly evolving landscape.

The full breakdown

In our first article, "Navigating Crypto Volatility: The Advantages of Active Management," we explored how the high volatility and low correlation of digital assets with traditional asset classes create unique opportunities for active managers. We discussed how these characteristics enable active managers to execute tactical trading strategies, capitalizing on short-term price movements and market inefficiencies.
Building on that foundation, we now turn our attention to the unique market microstructure of digital assets.

Conducive market microstructure of digital assets

The market microstructure of digital assets - a framework that defines how crypto trades are conducted, including order execution, price formation, and market interactions - sets the stage for active management to thrive. This unique ecosystem, characterized by its continuous trading hours, diverse trading venues, and substantial market liquidity, offers several advantages for active management, providing a fertile ground for sophisticated investment strategies.

24/7/365 market access

One of the defining characteristics of digital asset markets is their continuous, round-the-clock operation.

Unlike traditional financial markets that operate within specific hours, cryptocurrency markets are open 24 hours a day, seven days a week, all year round. This continuous trading capability is particularly advantageous for active managers for several reasons:

  1. Immediate response to market events: Unlike traditional markets that close after regular trading hours, digital asset markets allow managers to react immediately to breaking news or events that could impact asset prices. For instance, if a significant economic policy change occurs over the weekend, managers can adjust their positions in real-time without waiting for markets to open.
  2. Managing volatility: Continuous trading provides more opportunities to capitalize on price movements and volatility. Active managers can take advantage of this by implementing strategies such as short-term trading or hedging to mitigate risks and lock in gains whenever market conditions change. For instance, if there’s a sudden drop in the price of Bitcoin, managers can quickly sell their holdings to minimize losses or buy in to capitalize on the lower prices.

Variety of trading venues

The proliferation and variety of trading venues is another crucial element of the digital asset market structure. The extensive landscape of over 200 centralized exchanges (CEX) and more than 500 decentralized exchanges (DEX) offers a wide array of platforms for cryptocurrency trading. This diversity is beneficial for active managers in several ways:

  1. Risk management and diversification: By spreading trades across various exchanges, active managers can mitigate counterparty risk associated with any single platform. Additionally, the ability to trade on both CEX and DEX platforms allows managers to diversify their strategies, incorporating different levels of decentralization, regulatory environments, and security features.
  2. Arbitrage opportunities: Different venues often exhibit price discrepancies, presenting arbitrage opportunities. For example, managers can buy an asset on one exchange at a lower price and sell it on another where the price is higher, thus generating risk-free profits.
  3. Access to diverse liquidity pools: Multiple trading venues provide access to diverse liquidity pools, ensuring that managers can execute large trades without significantly impacting the market price.

Spot and derivatives markets (Variety of instruments)

The seamless integration of spot and derivatives markets within the digital asset space presents a considerable advantage for active managers. With substantial liquidity in both markets, they can implement sophisticated trading strategies and manage risk more effectively.

For instance, as of August 8 2024, Bitcoin (BTC) boasts a daily spot trading volume of $40.44 billion and an open interest in futures of $27.75 billion. Additionally, derivatives such as futures, options, and perpetual contracts enable managers to hedge positions, leverage trades, and employ complex strategies that can amplify returns.

Spot and derivatives markets graph
Source: Coinglass, Aug 16, 2024

Overall, the benefits for active managers include:

  1. Hedging and risk management: Derivatives offer a powerful tool for hedging against unfavorable price movements, enabling more efficient risk management. For instance, a manager holding a substantial amount of Bitcoin in the spot market can use Bitcoin futures contracts to safeguard against potential price drops, thereby enhancing risk control.
  2. Access to leverage: Managers can use derivatives to leverage their positions, amplifying potential returns while maintaining control over risk exposure. For instance, by employing options, a manager can gain exposure to an underlying asset with only a fraction of the capital needed for a direct spot purchase, thereby enabling more capital-efficient investment strategies.
  3. Strategic flexibility: By integrating spot and derivatives markets, managers can implement sophisticated strategies designed to capitalize on diverse market conditions. For instance, they may engage in volatility selling, where options are sold to generate income from market volatility, regardless of price direction. Additionally, managers can leverage favorable funding rates in perpetual futures markets to enhance yield generation. Basis trading, another strategy, involves taking offsetting positions in spot and futures markets to profit from price differentials, enabling returns that are independent of  market movements.

Exploiting market inefficiencies

Digital asset markets, being relatively nascent, are less efficient compared to traditional financial markets. These inefficiencies arise from various factors, including regulatory differences, market segmentation, and varying levels of market maturity. For example:

  1. Pricing anomalies: Phenomena like the "Kimchi premium," where cryptocurrency prices in South Korea trade at a premium compared to other markets, create arbitrage opportunities. Managers can exploit these by buying assets in one market and selling them in another at a higher price.
  2. Exploiting mispricings: Active managers can identify and capitalize on mispricings caused by market inefficiencies, using strategies such as statistical arbitrage and mean reversion.

The unique aspects of the digital asset market structure create an exceptionally conducive environment for active management. Continuous trading hours and diverse venues provide the flexibility to react quickly to market changes, ensuring timely execution of trades. The availability of both spot and derivatives markets supports a wide range of sophisticated trading strategies, from hedging to leveraging positions. Market inefficiencies and pricing anomalies offer numerous opportunities for generating alpha, making active management particularly effective in the digital asset space. Furthermore, the ability to hedge and manage risk through derivatives, along with exploiting uncorrelated performance, enhances portfolio resilience and stability.

In our next article, we'll delve into the various techniques active managers employ in the digital asset markets, showcasing real-world use cases.

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