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Cookie Policy

Dated: 27 May 2024
Last updated: 27 May 2024

Our website (“Site”) uses cookies to distinguish you from other users of our website. This helps us to provide you with a good experience when you browse our website and also allows us to improve our Site.

A cookie is a small file of letters and numbers that we store on your browser or the hard drive of your computer if you agree. Cookies contain information that is transferred to your computer's hard drive.

We use the following cookies:

  1. Strictly necessary cookies. These are cookies that are required for the operation of our website. These essential cookies are always enabled because our website won’t work properly without them. They include, for example, cookies that enable you to log into secure areas of our website, use our trading platform or other electronic services. You can switch off these cookies in your browser settings but you may then not be able to access all or parts of our website.  
  2. Analytical or performance cookies. These allow us to recognise and count the number of visitors and to see how visitors move around our website when they are using it. This helps us to improve the way our website works, for example, by ensuring that users are finding what they are looking for easily.
  3. Functionality cookies. These are used to recognise you when you return to our website. This enables us to personalise our content for you, greet you by name and remember your preferences (for example, your choice of language or region).
  4. Targeting cookies. These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to make our website and the advertising displayed on it more relevant to your interests. Our third-party service providers may place cookies on your browser or device to help us keep our services safe and secure, promote our services on other websites and enable us, our marketing and measurement partners to measure the effectiveness of marketing campaigns.


Analytical or performance cookies:

  1. Google Analytics (GA4): primarily used to track user interactions and performance metrics on the website.
  2. Heap - Base Pixel: Heap Analytics is used to capture user interactions on the website to analyze performance and user behavior.


Targeting cookies:

  1. Google Ads pixels: used for tracking ad interactions and retargeting users with ads based on their behavior.
  2. Google Ads, Conversion Linker: used to ensure accurate tracking of conversions and associating them with ad interactions, thus aiding in ad targeting and performance measurement.
  3. Google Ads, TypeformSubmit: tracks form submissions to tie back to ad campaigns for conversion tracking purposes.
  4. LinkedIn InsightTag 2.0: used for LinkedIn ad tracking, retargeting, and conversion tracking.
  5. TW - Lead: used to track leads generated through ads, which is used for targeting and ad optimization.
  6. TW - Pixel: used for tracking user interactions and retargeting ads.


Functionality cookies:

  1. UTMs - Append to subdomain: This action involves appending UTM parameters to URLs for tracking the source of traffic, which aids in performance analysis but doesn't typically involve user tracking or ad targeting directly.
  2.  Verification Load Test: used to verify the loading and functionality of tags and scripts on the website.


To opt out of being tracked by Google Analytics across all websites, visit https://tools.google.com/dlpage/gaoptout.

The length of time a cookie will stay on your browsing device depends on whether it is a "persistent" or "session" cookie. Session cookies will only stay on your device until you close your browser. Persistent cookies are set to automatically expire after a defined duration (for example, a few days, weeks or months).

However, if you use your browser settings to block all cookies (including essential cookies) you may not be able to access all or parts of our website.

Except for essential cookies, all cookies will expire after 180 and 400 days.

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons. You can also revisit this page if you wish to keep yourself informed.

If you have any questions or concerns about our use of cookies, please send us an email at legal@xbto.com.